Designed by Squire & Partners, the scheme would regenerate the 2.05ha rail-surrounded site between Stratford Station and Stratford International that has remained vacant since serving as coach parking during the 2012 Olympic Games.

The development would combine around 2,100 shared living homes with 1,600 hotel rooms, two performance venues, immersive entertainment spaces and new public squares across three buildings ranging from 31 to 47 storeys.

Hallmark said the project is intended to create a new cultural destination for east London, anchored by 20,000 sq m of immersive attractions, galleries and exhibition space.

Plans also include a food hall, restaurants and bars, public art installations, and a landmark events piazza linked by new pedestrian routes through the site.

Two flexible live venues would accommodate audiences of between 1,200 and 4,300 people.

The developer will launch a fresh round of public consultation later this month before preparing a planning application for submission to Newham Council this autumn.

Subject to consent, a temporary meanwhile use is expected to open on the site later this year.